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Ou Li
Ou Li
UIUX designer
Oakland, United States


I’m UX/Product designer focusing on apps, software platforms and video games. This is a combination of my work accomplished over the years.


2D AnimationConcept Art3D Modeling

Software proficiency

3ds Max
3ds Max
Corel Painter
Corel Painter


  • Ea header small name xl.jpg.adapt.1920w
    • Mobile Game
      Star Wars - Galaxy of Heroes
    • Year
    • Role
      UXUI designer
    • Company


  • Product Design Lead at Metron Innovation Inc
    San Jose ,CA, United States of America
    September 2018 - Present

    ● Developed wireframes, user flows,surveys and prototypes for Exercise Library, My

    store, and Licensing features on Coach Premium Version

    ● Redesigned UI and personalization onboarding feature for Metron Athlete Mobile

    app (Launched on Nov. 2019)

    ● Coordinated with two remote designers ensuring the in house client management

    tool experience is consistent

    ● Collaborated with engineers to develop the customer-focused fitness product

    ● Worked on add-on licensing feature with engineers to adapt design to technical


    ● Organized web campaigns on Excalibur Crossfit 2019 Training Event (Launched on

    Mar. 2019)

  • Senior User Experience Designer at Zynga Inc
    San Francisco, CA, United States of America
    January 2018 - July 2018

    (iOS, Android, tablet game)

    ● Coordinated with product managers and designers to develop the UX for an

    unannounced franchise game

    ● Built flowcharts wireframes and UX prototypes for Inventory Store, and Factory

    grinding features

    ● Worked with Product managers to develop visuals for new feature proposals

    ● Created high-fidelity interface design mockups for new in-game UI

    ● Implemented UI assets into the build through in-house Unity too

  • User Experience/Interface Designer at Electronic Arts Inc
    Sacramento, Redwood Shore (CA), United States of America
    December 2014 - December 2017

    (iOS, Android, tablet game)

    ● Defined UX goals from concept to final design for Star Wars Galaxy of Heroes

    ● Built flowcharts, wireframes and UX prototypes for complete Ship Battle Feature

    ● Wrote detailed specs for UI art development tasks to be implemented by UI artist

    and icon makers

    ● Developed and presented the visual design for new feature proposals

    Shipped Titles: Star Wars: Galaxy of Heroes, Minions Paradise

    ● Created high-fidelity interface design mockups for new in-game UI

    ● Implemented UI assets from Photoshop into the live game environment (Unity)

  • Visual Designer at Tagged Inc
    San Francisco ,CA, United States of America
    January 2012 - August 2012

    (social game)

    ● Worked with Creative Director to define visual design for PC dating/social games.

    ● Designed and created key UI elements including buttons, icons, and energy bars.

    ● Created in-game animations using Flash.

  • User Interface Artist at KIXEYE Inc
    San Francisco ,CA
    August 2012 - October 2014

    (Core web Game)

    ● Coordinated with UI lead to define the visual design for TOME.

    ● Created UI assets for TOME, Vega Conflict, Battle Pirates and War Commander.

    ● Built screen mockups working with UX and game designers.

    ● Mentored two junior UI Artists.

    ● Created in-game UI animations with Flash and Unity.

    Shipped Titles: TOME: Immortal Arena, Vega Conflict, Battle Pirates, War


  • User Interface Artist at Funtactix Inc
    Los Angeles, CA, United States of America
    December 2010 - December 2011

    (social game)

    ● Coordinated with the pre-production team to create game UI.

    ● Created message windows, buttons, icons, energy bars, and other key UI/UX


    ● Produced animations using Flash for game splash screens and UI elements.

    ● Created original high-quality character illustrations for UI accents.

    Shipped Titles: Rango: The World, Mission Impossible: The World

  • Senior Artist at Activision
    Iowa City, IA, United States of America
    July 2006 - December 2010

    (console game)

    ● Produced initial sketches and concept art for in-game environments and


    ● Modeled and textured 3D assets and characters

    ● Designed and developed UI layouts and assets

    ● Supervised and developed animations for realistic 3D characters

    Shipped Titles: Guitar Hero 3, 4, 5 (PS2), Metallica and Band Hero (Wii) ,

    Arena Football: Road to Glory (PS2), NYT Crossword Puzzle (Nintendo DS),

    XOS Football Coach Simulator Software (PC)

  • Game Artist/Outsourcing Coordinator at Pirate Games Ltd.
    San Francisco, CA, United States of America
    August 2004 - June 2006

    ● Recruited and managed overseas animation contractors

    ● Coordinated work between internal and overseas art teams

    ● Created 2D concept art and flash animations

    ● Designed UI/HUD and developed game design for DS game pitches

    Shipped Titles: Yeti Sports Arctic Adventures (PS2, Xbox, PC)

  • 2D Layout Artist / Traditional Animator at Wang Film Animation Production Co
    Taipei City, Taiwan
    August 1991 - January 2000

    (animation production)

    ● Produced traditional animation, storyboards and corrected perspective for final


    TV show series included: Darkwing Duck, Little Mermaid, Bonkers Pink

    Panther, Flintstones, Timon and Pumbaa, Garfield, Aladdin, Mask, Gargoyle,

    The Mighty Ducks, All Dogs Go to Heaven 2, King and I, Warner 2