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Ou Li
Ou Li
UIUX designer
Oakland, United States

Summary

I’m UX/Product designer focusing on apps, software platforms and video games. This is a combination of my work accomplished over the years.

Skills

2D AnimationConcept Art3D Modeling

Software proficiency

3ds Max
3ds Max
Illustrator
Illustrator
Corel Painter
Corel Painter
Photoshop
Photoshop
Flash
Flash
Procreate
Procreate
maya
maya

Productions

    • Mobile Game
      Star Wars - Galaxy of Heroes
    • Year
      2015
    • Role
      UXUI designer
    • Company
      EA

Experience

  • Product Design Lead at Metron Innovation Inc
    San Jose ,CA, United States of America
    September 2018 - Present

    ● Developed wireframes, user flows,surveys and prototypes for Exercise Library, My

    store, and Licensing features on Coach Premium Version

    ● Redesigned UI and personalization onboarding feature for Metron Athlete Mobile

    app (Launched on Nov. 2019)

    ● Coordinated with two remote designers ensuring the in house client management

    tool experience is consistent

    ● Collaborated with engineers to develop the customer-focused fitness product

    ● Worked on add-on licensing feature with engineers to adapt design to technical

    requirements

    ● Organized web campaigns on Excalibur Crossfit 2019 Training Event (Launched on

    Mar. 2019)

  • Senior User Experience Designer at Zynga Inc
    San Francisco, CA, United States of America
    January 2018 - July 2018

    (iOS, Android, tablet game)

    ● Coordinated with product managers and designers to develop the UX for an

    unannounced franchise game

    ● Built flowcharts wireframes and UX prototypes for Inventory Store, and Factory

    grinding features

    ● Worked with Product managers to develop visuals for new feature proposals

    ● Created high-fidelity interface design mockups for new in-game UI

    ● Implemented UI assets into the build through in-house Unity too

  • User Experience/Interface Designer at Electronic Arts Inc
    Sacramento, Redwood Shore (CA), United States of America
    December 2014 - December 2017

    (iOS, Android, tablet game)

    ● Defined UX goals from concept to final design for Star Wars Galaxy of Heroes

    ● Built flowcharts, wireframes and UX prototypes for complete Ship Battle Feature

    ● Wrote detailed specs for UI art development tasks to be implemented by UI artist

    and icon makers

    ● Developed and presented the visual design for new feature proposals

    Shipped Titles: Star Wars: Galaxy of Heroes, Minions Paradise

    ● Created high-fidelity interface design mockups for new in-game UI

    ● Implemented UI assets from Photoshop into the live game environment (Unity)

  • Visual Designer at Tagged Inc
    San Francisco ,CA, United States of America
    January 2012 - August 2012

    (social game)

    ● Worked with Creative Director to define visual design for PC dating/social games.

    ● Designed and created key UI elements including buttons, icons, and energy bars.

    ● Created in-game animations using Flash.

  • User Interface Artist at KIXEYE Inc
    San Francisco ,CA
    August 2012 - October 2014

    (Core web Game)

    ● Coordinated with UI lead to define the visual design for TOME.

    ● Created UI assets for TOME, Vega Conflict, Battle Pirates and War Commander.

    ● Built screen mockups working with UX and game designers.

    ● Mentored two junior UI Artists.

    ● Created in-game UI animations with Flash and Unity.

    Shipped Titles: TOME: Immortal Arena, Vega Conflict, Battle Pirates, War

    Commander

  • User Interface Artist at Funtactix Inc
    Los Angeles, CA, United States of America
    December 2010 - December 2011

    (social game)

    ● Coordinated with the pre-production team to create game UI.

    ● Created message windows, buttons, icons, energy bars, and other key UI/UX

    elements.

    ● Produced animations using Flash for game splash screens and UI elements.

    ● Created original high-quality character illustrations for UI accents.

    Shipped Titles: Rango: The World, Mission Impossible: The World

  • Senior Artist at Activision
    Iowa City, IA, United States of America
    July 2006 - December 2010

    (console game)

    ● Produced initial sketches and concept art for in-game environments and

    characters

    ● Modeled and textured 3D assets and characters

    ● Designed and developed UI layouts and assets

    ● Supervised and developed animations for realistic 3D characters

    Shipped Titles: Guitar Hero 3, 4, 5 (PS2), Metallica and Band Hero (Wii) ,

    Arena Football: Road to Glory (PS2), NYT Crossword Puzzle (Nintendo DS),

    XOS Football Coach Simulator Software (PC)

  • Game Artist/Outsourcing Coordinator at Pirate Games Ltd.
    San Francisco, CA, United States of America
    August 2004 - June 2006


    ● Recruited and managed overseas animation contractors

    ● Coordinated work between internal and overseas art teams

    ● Created 2D concept art and flash animations

    ● Designed UI/HUD and developed game design for DS game pitches

    Shipped Titles: Yeti Sports Arctic Adventures (PS2, Xbox, PC)

  • 2D Layout Artist / Traditional Animator at Wang Film Animation Production Co
    Taipei City, Taiwan
    August 1991 - January 2000

    (animation production)

    ● Produced traditional animation, storyboards and corrected perspective for final

    products.

    TV show series included: Darkwing Duck, Little Mermaid, Bonkers Pink

    Panther, Flintstones, Timon and Pumbaa, Garfield, Aladdin, Mask, Gargoyle,

    The Mighty Ducks, All Dogs Go to Heaven 2, King and I, Warner 2